How To Rent Your Property Fast

Every rental property owner wants to rent their home out as  quickly as possible. After all, vacancy is the number 1 expense when it  comes to your rental property investment. So how can you make sure you  rent your home out as quickly as possible, and what qualifies us to  write about this?

We’ve helped our client owners of a combined  800+ properties rent out their homes quickly and with minimal vacancy  time between tenants. It all boils down to consistency.  We’ve developed multiple systems and procedures that allow us to rent  out properties in Los Angeles County and Orange County in under 30 days.

It’s  worth pointing out that even though we have the system down pat, there  are certainly exceptions. Some properties have rented in under 24 hours  while others sit for several weeks. This is especially true of unique  properties or properties in unique areas such as mountain homes, homes  with extremely large lots or located in new development areas to name a  few. Market conditions and time of year also dictate average vacancy  times.

Following the guidance on this page and answering the  following questions the way we do will put you in the best position  possible to rent your home as quickly as possible.

Question 1

Do you know the going rates in your neighborhood?

Here’s  the biggest trap that rental property owners fall into: my expenses for  the property are “x” amount therefore I need at least “y” amount in  rent every month to have positive cash flow or at least break even.

We’ve got tough news for you. This is a horrible way  to price your home. Let’s say you have your mortgage, property taxes,  insurance and any special assessment taxes that total $3,000/month in  expenses, but comparable properties in the area are renting for  $2,500/month.

You may be tempted to say to yourself, well I need  at least $3k/month to break even so that’s what I’m going to list my  property at. Good tenants that have good credit scores and rental  history won’t even consider your home.

The reason that they have good credit scores and rental history is because they are smart with their money.  They could care less what your monthly expenses on the home are. Why  would they pay $500 over market to rent your home so you can cover your  expenses?

You can go ahead and post your property over market, but  be prepared to watch it sit for weeks with little interest. The only  tenants you will attract are the ones that are now desperate because  they have been turned down by multiple other property owners for their  poor credit, rental history, income or employment.

And guess what?

You’re  desperate now too which means you are going to jump at the opportunity  to rent to someone who is willing to pay over market for your home.
Now you’re looking at potential late or missed payments and a potential eviction because of the weak tenant you placed.

How are you going to cover those monthly expenses now?

If you can’t cover your expenses by renting out your home, maybe selling is a better option.

Question 2

Based on your research, is your property priced above, below or at the market for rentals in your neighborhood?

This question as very similar to question 1, but the keyword here is research. 

How do you research going rental rates in your neighborhood? You’ve probably heard of and used Zillow’s nifty tool called the “Rent Zestimate,”  but this is often way off. Sometimes Zillow shows the home as a  different bed/bath count and square footage then what it actually is.  Zillow’s algorithm estimates based on what other “comparable” properties  are listed for, so if it has these details wrong, it’s going to give a  wrong rental estimate.

You need to research what other properties  in the area that are similar to yours have actually rented for or are  listed for, as well as how long they’ve been on the market.
You may  find that one home that’s similar to yours and listed way above what  other rentals in the area are and consider pricing yours similarly.  Before you do that, check how long it’s been listed for.

You may  be shocked to see over 60 or even 75 days on the market, and that’s with  a couple of price cuts. Don’t make the same mistake that guy did!

We  recommend listing slightly under market value. This will generate a ton  of interest and you will collect multiple applications, giving you the  ability to choose the most qualified applicant and place a tenant that’s  going to pay the rent on time every month and take care of your  property.

Let’s just do some quick math. If you price your home  $100 below market and you rent it out immediately versus renting it  right at market and letting it sit for 30 days, how long is it going to  take you to make up that difference? Well if you listed it for $2,400  instead of $2,300 and it sat for 30 days, it will take you 2 years to make up the lost rent due to that 30 day extra vacancy.

It  is for this reason that we are big advocates of the slightly under  market approach and believe it to be the best method to give yourself  the greatest chance to rent your home in under 30 days.

Question 3

Have you rented out this property before?

First  time landlords are much more prone to making rookie mistakes than  seasoned landlords or investors who turn properties all the time.

If  you’ve rented your home out before, you should have an idea for what  the going rent is, what major issues tenants find with it and how you  can fix it up or change it to make it more appealing to potential  tenants.

If you haven’t, you may end up pricing it too high, fail to make the necessary repairs prior to move in or advertise it poorly.

Every  landlord once had to rent out a home for the first time, but if you’ve  rented out that particular home in the past, you are much more likely to  rent it in 30 days or less.

Question 4

Is your property currently in move-in condition?

This  may seem like another no brainer, but a lot of property owners will put  their property on the market before they’ve made it move in ready. Move  in ready means all of your stuff is out, all repairs have been made,  carpet is new or clean and the paint is fresh.

If you don’t do  this and instead try and show the property with your stuff everywhere,  dirty carpet, old paint with nail holes in the walls and obvious repairs  needed, you will find yourself having to convince and assure the  potential tenants that all of this will be taken care of before they  were to move in.

What ends up happening is you take care of the  stuff that you verbally promised the potential tenants, but they think  you promised something else or more than you actually did. Now you have  upset tenants calling you on your verbal “promise” to get the home up to  their standards. Alternatively, they just won’t believe you when you  say you are going to make it move in ready and won’t apply at all.

It  is so much easier if you have the home move in ready when you start  advertising and showing it so that you can inform everyone that it comes  in an “as is” condition. That way, if there’s something potential  tenants don’t like, they can go elsewhere instead of assuming you will  take care of it before they move in.

Don’t let yourself get caught  up in a “he said she said” situation! Make the property move in ready  before you start advertising it to give yourself the best chance of  renting it out in less than 30 days.

Question 5

Has your home had new carpet and paint in the last 3 years?

The easiest thing you can do to make your home more attractive to potential tenants is new clean carpet and fresh paint.

You  don’t have to change the carpet out and fully repaint every time a  tenant moves out, but if it’s more than 3 years old, it’s probably a  good idea. Worn and dirty carpet and peeling paint are great ways to  cause potential tenants to lose interest.

You may have noticed,  but not every landlord does this. What that means is that if you are  willing to do this, you are going to have a much easier time attracting  potential tenants than your competition and you will have the greatest  chance of renting it out in less than 30 days.

Question 6

Have your kitchen and bathrooms been updated in the last 10 years?

Want  to turn off potential tenants as quickly as possible? Then go ahead and  try and rent out your property with outdated bathrooms and a kitchen  that look like they belong in their grandmother’s house.

They  certainly don’t need to be brand new with the latest and most expensive  appliances, but if the kitchen and bathrooms are clearly outdated,  tenants will lose interest quickly and your property will sit on the  market for weeks.

If you want to win at the 30 days or less game,  make sure your kitchen and bathrooms look like they were redone sometime  in the current century.

Question 7

Has it taken you over 2 weeks to find a qualified tenant in the past?

If  you answered yes to this question, wake up! You are probably doing at  least one if not several things wrong when trying to rent out your home.

In  2018 when this was written, the Southern California rental market is  hot and homes are being rented out in a matter of days, not weeks.

If  your home has been sitting for weeks with little to no interest, refer  to the other questions in this guide and see what you could be doing  differently to get it rented out in 30 days or less!

Question 8

Will you allow pets in your home?

Most first time landlords don’t even think of this as an issue, so this may be rather eye opening.

We process hundreds of applications every single month, and 3 out of 5 applicants have pets.  That means that if you aren’t willing to accept pets in your rental,  you are turning down approximately 60% of potential applicants.

Pets  can cause damage and are a liability, which is a big reason many  landlords just don’t want to deal with them. You can help protect  yourself from this by asking for an additional deposit (up to 2x the  monthly rent) to cover damage from the pet and requiring your renters to  obtain renters insurance.

Be very careful in California! If you  are going to try and ask for a non-refundable “pet fee,” this is  considered a security and it is illegal to collect an non-refundable  security fee. If you take an extra pet deposit, that is perfectly legal  as long as it does not exceed 2x the monthly rent for an unfurnished  rental and is refundable if the pet doesn’t cause any damage.

If you want to rent your home out in under 30 days, allowing pets is a must!

Question 9

Are you available to show the property 7 days/week including evenings?

Unless you don’t work, have an extremely flexible schedule or have no life, the answer to this question is probably no.

If  you are very limited in your availability to show your home to  potential tenants, it will take much longer to rent it out. Many  potential tenants are looking to move right away. Perhaps they are  relocating to the area for a new job or their current lease is ending  and they want to find somewhere else quickly.

If you aren’t  available to show them the property right away, they are likely going to  find someone who can and will end up renting out that home instead. If  you want to rent out your home in under 30 days, you need to show it to  lots of people and that means being available all the time.

Many property management companies  will offer placement only services so they can do all the showings for  you and help you lease it out, but don’t actually manage the property  after the tenant moves in. This may be a great option.

There are  also companies that offer self showing options where you allow the  potential tenants to access the property unattended. We actually tried  that once. Check out this article to read about just exactly how that went down.

Question 10

Do you have a system in place to thoroughly screen tenants (including criminal, credit, income and past evictions)?

How  do you verify the information that tenants give you on their  application? Do you just call the phone number that they gave you for  their past landlords and employer?

Here’s another interesting fact that we’ve learned processing hundreds of applications every month. About 20% of applicants lie  in some way on their application. They put their friend’s number down  as their past landlord or employer. You call and what do you know, this  potential applicant is an angel sent by God himself to apply for your  property.

You need to have a better system in place that allows  you to find the tenant’s actual employer and past landlord without  relying on the information that they give you. You also need to know  the right questions to ask when you get a hold of them to make sure they’re legit.

If  all you’re doing is running credit and choosing tenants based on their  credit score, you are seriously rolling the dice. There are plenty of  tenants with great credit scores that could turn out to be horrible  tenants and there are also plenty with not so great credit scores that  would make great tenants.

A credit score is just one small part of  the whole picture and you need the whole picture to make a good  decision about who you are going to let rent your home.
You also need to be able to do it quickly if you want to rent your home in 30 days or less.

Question 11

Do  you have accounts with all the major online listing services including  Zillow, Hotpads, Truila, Rentals.com, etc, and time to manage all of  them?

If people can’t find your property, they won’t rent it. You  never know which platforms potential tenants will prefer, so it’s best  to list your property on all of them to give it the most exposure and  ensure you can rent it in 30 days or less.

That being said, there  are a ton of services out there! Do you have the time and ability to  manage all of them to include uploading the pictures, writing a  description and responding to all inquiries that come in?

If not, you may need to look for another solution on how to advertise your property effectively.

This step is crucial if you want to rent out your home in 30 days or less!

Question 12

Can tenants apply for your property and pay the application fee online?

The  same question can be asked about whether or not they will be able to  pay their rent online should you accept their application. Tenants love  convenience, just like you do, and they will be much more likely to  apply if they can fill out the application and pay the fee online  instead of mailing it or bringing it to you with a check.

Besides, who even has checks anymore?

If  you have the ability to allow tenants to apply and pay the application  fee online, you will receive way more than if you don’t, meaning it will  be much easier to rent out your home in 30 days or less.

Summing it up

There’s a lot to renting out a home, and we’ve just scratched the surface here.

Renting out a property to a good tenant is the number one most important part of managing a rental home.

We  didn’t even talk about everything that has to happen after the tenant  moves in and how to maintain the property for years to come.

If  you have a good tenant that pays rent on time every month and takes care  of the property, you are setting yourself up for a very pleasant  experience owning investment property.

However, there’s a lot that goes into it and a lot of it takes a lot of time.
This is where we come in.

If  you are finding that you just don’t want to deal with the headaches  that can come with renting out your home, give us a call or visit this page.  We’d love to answer any questions you have and help you figure out if  we would be a good fit for managing your rental property and taking all  of this off your plate.